Do you feel overwhelmed by Facebook? Wouldn’t it be nice to know specific daily actions you can take to get real results on your Facebook page?
You’ve come to the right place.
Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader.
To reap these business-building benefits, the key is to develop daily habits.
The following list of six daily habits will keep you focused on what really matters when it comes to Facebook marketing: real fan engagement.
Refer back to these habits often to keep yourself on track as you work to create a vibrant community of raving fans who’ll happily spread the word about you and your products and services.
#1: Become addicted to solving problems
When you regularly solve problems and answer questions for your fans, you not only foster trust, but you also set yourself up as the go-to expert in your niche.
A surefire way to create engagement on your Facebook page is to regularly offer your expertise and insight. One great example of a master problem-solver is Facebook expert Mari Smith. Mari encourages her fans to ask questions on her Facebook page. Because she is quick to respond with valuable responses, she’s turned many Facebook fans into loyal followers and customers.
But she doesn’t stop there. Mari takes her support a step further by providing a resource center directly on her Facebook page. She continually keeps this resource link up to date and full of valuable information. As you can see in the image below, Mari has set up multiple info tabs including Changes, How To and Rules & Safety, all related to Facebook marketing.
By providing a resource center for her fans, Mari Smith is seen as the Facebook go-to source by tens of thousands of fans.
Take Action: Make it your mission to be the go-to source for your Facebook fans. What information related to your niche do your fans, prospects and clients want to know? To set yourself apart from your competition and keep your fans coming back for more, create a resource page as a custom link on your Facebook page. By doing so, you can provide updated, useful content to your growing audience on an ongoing basis.
#2: Talk to individual fans daily
I make it a habit to comment on other people’s posts 3-5 times each day. I do this because these comments are the real conversations that build relationships.
Taking a minute to comment on a fan’s vacation photos or adding my two cents to a peer’s recently posted video is my way of letting my fans and peers know that I genuinely am interested in what they are talking about online.
To check out what your fans are posting on their own pages or profiles, first check out which fans are posting on your page. When fans post on your page, you can click on their avatars and you will be taken to either their pages or profiles, depending on how your fans have posted on your page. You can then post on their pages (or if you are also a friend via their profiles, you can post on their profiles as well).
Here’s an example of me posting on a fan’s page, Life In Motion Chiropractic:
When you post on your fans’ Facebook pages, it shows that you have a genuine interest in them.
Here are a few tips when commenting on fans’ posts:
- Use first names. When your fans know you are paying attention to them, they are much more likely to speak up and tell you what’s on their mind. Knowing what your fans are thinking is invaluable!
- Be yourself. Talk to others in the same style you would talk to a friend over dinner. Before you click send, read your post and make sure it really sounds like you.
- Be brief. If your post is too long, it will be overlooked easily. To get more people reading your post, get to the point faster.
Take Action:Make it a habit to spend at least 10 minutes a day reading posts from your fans and peers and leaving insightful comments on their profiles and pages. By stepping outside of your own Facebook page, and spending time on other pages and profiles, you let your fans and peers know that you truly do care about them.
#3: Track your Facebook activity
Although it may not be the most exciting task of your day, taking the time to check your Facebook activity is essential to growing your fan base and keeping your momentum going.
If you’re just starting out with tracking your activity and looking for a quick list of key metrics to track, consider tracking the following metrics on a weekly basis:
- # of total fans
- # of new Fans
- Fan growth from prior week
- # of unlikes
- # of weekly Actives
- Actives growth from prior week
You can find these metrics by checking out your Facebook Insights on your page. To get to your Insights, just go to your Facebook page and click “Edit Page” in the upper-right corner. From there you will see a list of links in the left column. You can click on “Insights” to get your page metrics.
Here’s a snapshot from Facebook Insights of my page’s metrics.
One other tracking tool that is extremely useful is EdgeRankChecker. This is an online tool that scores your overall page engagement activity. I use this tool to help me identify what score Facebook is likely giving my page in terms of EdgeRank. (Note: No-one knows the exact formula Facebook uses to assign an EdgeRank score; however, this tool is useful.)
The higher your EdgeRank score, the more likely it is to be visible on a fan’s Top News Feed.
As seen in the screenshot below (for Outside the Cubicle), the tool also identifies the days of the week when you get the most engagement and the days when you have the least activity on your page. This is valuable information as you decide when to launch new promotions and post valuable content.
In the screenshot above, you can see the Facebook page received a high engagement score of 15.
Take Action: Create a Google Doc and track your Facebook activity on a weekly basis. By tracking your weekly metrics, you will soon see what’s working and what you might need to tweak, depending on the high and low metrics in your tracking document.
#4: Change what’s not working and move on
When it comes to tracking your social media marketing activity, there’s a fine line between having patience and making changes when you’re not getting the results you’re after.
The key is to set a realistic goal and clearly identify its benchmarks and the length of time you are going to allow to get the desired results. If the time comes that you don’t reach your desired outcome, tweak your activity right away. The longer you wait, the more damage you’ll do.
For example, let’s say that for the past 30 days you’ve been asking questions a few times a week on your Facebook page and only two or three fans are leaving responses each time you post a new question. There could be a few different reasons for your low response rate. You might be asking questions that are not of interest to your fans. To fix this, you really want to pay attention to what grabs their attention and what topics your fans talk about the most.
Or perhaps your questions are too difficult or too time-consuming to answer. People move fast on Facebook and tend not to spend too much time in one place. There’s actually an art to asking questions on Facebook. The key is to ask questions that require little effort to answer. Questions that require just one-word responses tend to get the most engagement. Watch this short video to learn more about the art of asking questions on Facebook.
Overall, the important thing to remember is that when something isn’t working, don’t dwell on it. Change it and move on!
Take Action: Have you been procrastinating on making some necessary changes to your Facebook marketing strategy? Take the time to make the changes to ensure your page continues to grow and increase its engagement activity.
#5: Post fresh content
To get the most reach from your content, make sure that your content educates, entertains and empowers your fans. This will pique their interest and keep them coming back for more.
Also, publish everything you have in as many places as possible. What this means is that you want to get your content online, and you want it to be seen by as many potential prospects as possible. While Facebook is extremely powerful, don’t forget to spread your content out and use Twitter, LinkedIn, YouTube, and of course, your blog.
You can also monitor what others are publishing. If you see something that would be valuable to your audience, publish that content (and make sure to give them credit for it!). Third-party publishing is a great way to continue to add value for your fans without having to create all the content.
To help you consistently publish content, I suggest that you create an editorial calendar. It might sound daunting, but it’s actually very simple. Here’s how you do it:
- Create a six-month digital calendar. You can do this in Word or you can find digital calendars online. One of my favorite digital calendar sites is http://www.calendarsthatwork.com.
- Decide how often you want to create content and in what form. Consider creating blog posts, video posts, articles, reports, podcasts or any other form of media you know your audience will like. Mix it up and deliver your content in many different formats to attract a wider reach of ideal clients.
- Brainstorm content ideas related to your brand or niche. Again, think of what interests your clients the most. (Hint: Check out your competition’s content. This will help you decide what might be best for your audience.)
- Create a calendar of content. Choose the specific dates you plan to post and list the topic of the content and the type of delivery. For example, in my own content calendar months ago, I added the following for a day in July: Blog post and Facebook update on “6 Daily Habits for Facebook Marketing Success.” It’s as easy as that!
Take Action: Stay diligent with your content calendar. After you create it, stick with it. The more disciplined you are in sticking to your content calendar, the more traction you will see with your audience.
#6: Spread the love
The old saying, “Give and you shall receive” is one of social media’s golden rules. By sharing other people’s valuable blog posts, useful articles, entertaining videos and other content, your audience will repay you tenfold.
Make sure to share the content from the influencers in your industry. This will help you build relationships with them and possibly create partnerships with them in the future.
But remember to also acknowledge your fans who consistently produce great blog posts. They may not be well-known experts (yet!), but it’s important to share their great content as well. You can create a fan for life if you take the time to share their great work with others.
Mike Stelzner says it best in his recent book, Launch. He writes, “Every time you share a great link to some relevant content, you’re giving two gifts: one to your base and the other to the person or company that created the content.”
Social Media Examiner is well-known for spreading the love on their Facebook page. Here they promote a great blog post from the popular site, Social Media Explorer.
Take Action: On a weekly basis, take the time to identify great third-party content and share it with your Facebook community. This goodwill gesture will go a long way with your fans and peers.